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Customer Development and Lean Startup (MSIN0086)

Key information

Faculty
Faculty of Engineering Sciences
Teaching department
UCL School of Management
Credit value
15
Restrictions
Module is only available to students on the following programmes: - MSc Entrepreneurship (A7P occurrence) - School of Management PGT Affiliates (A7P occurrence) - MA Creative and Collaborative Enterprise (F7P occurrence) - F7P occurrence may be open to additional programmes at UCLEast, as an elective
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

The module introduces tools and techniques appropriate to starting a new venture based on the individual founder and founding team’s knowledge, skills, network and personal vision. This includes tools to:

  • identify a suitable arena for developing a venture and how to enter and work within that arena

  • undertake “customer development” to identify unmet customer needs and formulate hypotheses about how to meet those needs in a feasible way

  • use Lean Startup techniques to achieve validation for a start-up idea, especially around problem-solution fit

  • develop a targeted value proposition and business model

  • attract and develop a founding team

  • create a compelling pitch deck for potential investors

Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
In person
Intended teaching location
UCL East
Methods of assessment
100% Coursework
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
0
Module leader
Mr Pierre-jean Hanard
Who to contact for more information
mgmt-postgraduate@ucl.ac.uk

Intended teaching term: Term 1 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
In person
Methods of assessment
100% Coursework
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
56
Module leader
Mr Pierre-jean Hanard
Who to contact for more information
mgmt-postgraduate@ucl.ac.uk

Last updated

This module description was last updated on 19th August 2024.